Originally published on: October 28, 2024
In a groundbreaking move, 1inch, a leading decentralized finance (DeFi) platform, has teamed up with the legendary Bruce Lee Family Company to launch the innovative “Take crypto seriousLee” campaign. This dynamic collaboration aims to revolutionize DeFi adoption by leveraging the iconic Bruce Lee legacy to showcase the shared values and principles of both 1inch technology and Lee’s philosophy.
According to Sergej Kunz, co-founder of 1inch, this partnership has been years in the making and is a tribute to the Bruce Lee family while also driving mainstream adoption of DeFi. Kunz hinted at future collaborations with the Bruce Lee brand, hinting at the lasting impact of Lee’s influence on Web3.
Under the banner of “Take crypto seriousLee,” 1inch and the Bruce Lee Family Company are set to launch a game-changing ad campaign that seeks to challenge the existing narrative around crypto. By associating crypto with Lee’s legacy of precision and efficiency, rather than speculation, the campaign aims to redefine how the masses perceive the financial system of the future.
Kicking off with a video release and a series of engaging activities over the coming months, this partnership is set to make waves in the DeFi space. Kunz also shared insights on the need for regulation in DeFi and Web3, emphasizing the importance of effective regulation while acknowledging the unique nature of these emerging technologies.
With a strong focus on making a lasting impact with minimal effort, 1inch and the Bruce Lee Family Company are poised to reshape the DeFi landscape and bring about a new era of innovation and adoption. Stay tuned for more updates on this exciting partnership and the transformative “Take crypto seriousLee” campaign.
