Sunday, December 7, 2025

Spoofing Spotify: World ID Creates ‘Unwrapped’ Privacy Meme

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Originally published on: December 09, 2024

Worldcoin, now known as World, took a playful jab at Spotify’s data privacy practices by posting a meme mocking the music streaming service’s “Wrapped” year-end user reports. The image, shared on X via World’s official account, featured text and imagery mimicking Spotify’s data-centric reports but with a twist.

In this spoof, World advertised its World ID as a tool to keep users anonymous online. The graphic included quotes reminiscent of Spotify’s “Wrapped” reports, like a mention of a user who listened to the Heavy Metal Sleep playlist every night for months. World added its own humorous touch, stating, “We don’t know anything about you (but we are intrigued).”

While Spotify’s “Wrapped” reports have been praised for their shareability and criticized for privacy concerns, World’s spoof adds a light-hearted spin to the conversation. Despite the teasing, the verification company has been under scrutiny for its own practices.

World’s primary product, World ID, offers anonymous verification using eye-scanning technology called “Orbs.” Users verified through Orbs can claim “WLD” token grants by opting into the service. The company aims to provide a basic income for World ID holders while offering a globally recognized anonymous identity verification service.

However, regulatory challenges have surfaced in the European Union and other regions, leading to suspensions in countries like Spain, Portugal, and the Dominican Republic. While World’s services are available in the US, its Worldcoin token faces regulatory obstacles that could shift with the upcoming US presidential administration.

The 2024 US presidential election results could impact World’s operations, especially with President-elect Donald Trump promising to revamp crypto regulations. With potential ties between World co-founder Sam Altman and Elon Musk complicating matters, the future of World’s expansion in the US remains uncertain.

As the crypto landscape continues to evolve, World’s innovative approach to privacy and verification could play a significant role in shaping the industry’s future. Stay tuned for updates on World’s endeavors and the changing regulatory environment affecting the crypto sector.

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