Originally published on: October 31, 2024
The music industry is undergoing a transformative shift as mainstream musicians flock to Web3 platforms to reshape the way artists manage and monetize their creations. In a groundbreaking move, Grammy Award-winning artist Imogen Heap, alongside electronic music icons Deadmau5 and Richie Hawtin, the chart-topping duo Disclosure, and the immersive multimedia collective Transmoderna, have all joined forces as advisors for the KOR Protocol.
KOR Protocol, a cutting-edge Web3 project, is committed to empowering artists by leveraging blockchain technology to revolutionize the traditional music industry norms. Despite the industry’s impressive revenue growth, independent artists continue to face challenges in earning a sustainable income. With streaming platforms and record labels taking hefty cuts, many artists struggle to make ends meet.
The KOR Protocol aims to disrupt this unfair system by offering a decentralized platform that ensures fair compensation, fosters direct fan engagement, facilitates AI-powered interactive experiences, and provides transparent IP management. By bringing together a diverse group of mainstream artists who advocate for artist empowerment, KOR Protocol is paving the way for a more equitable and artist-centric music industry.
Imogen Heap, a pioneer in advocating for artists’ rights and technology innovation, envisions a future where songs are decentralized digital assets with transparent metadata. Her Creative Passport initiative aims to give artists control over their music and unlock new revenue streams. For artists like Disclosure, KOR Protocol offers a platform to create, manage, and monetize music IP in a transparent and collaborative manner.
Inder Phull, the visionary behind KOR Protocol, emphasizes the importance of expert guidance from mainstream artists in shaping the future of entertainment ecosystems for creators and fans alike. With this innovative approach to artist rights and revenue generation, KOR Protocol is poised to revolutionize the music industry landscape.
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