Originally published on: December 05, 2024
MicroStrategy, known for its unconventional corporate treasury strategy, has raked in over $17 billion in unrealized profits from its Bitcoin buying spree, as reported by MSTR Tracker. Since 2020, the software company has invested more than $23 billion in BTC, under the leadership of founder Michael Saylor.
The gamble on Bitcoin paid off handsomely, with the price of BTC recently exceeding $100,000 per coin for the first time in history. As a result, MicroStrategy’s BTC treasury now boasts a value of over $40 billion. This success has not only boosted the value of Bitcoin but also propelled MicroStrategy’s stock price, which has surged more than 475% in the year-to-date, outperforming major stocks in the S&P 500.
With a market capitalization of approximately $92 billion as of December 5, MicroStrategy’s stock shows no signs of slowing down. Analysts are optimistic about the company’s future gains, especially as its BTC buying spree continues. Currently holding around 400,000 BTC, MicroStrategy’s commitment to Bitcoin is clear.
In a bold move during its August earnings call, MicroStrategy introduced a unique performance metric called Bitcoin yield, tying corporate success to BTC holdings. Additionally, the company unveiled its ambitious “21/21 Plan,” aiming to raise $21 billion in equity and $21 billion in debt for a multi-billion dollar BTC investment strategy over three years.
Despite skeptics, MicroStrategy’s strategy has proven to be a game-changer, with its stock consistently outperforming competitors. With plans for further investment in Bitcoin, the company shows no signs of slowing down.
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