
Originally published on: November 20, 2024
Hoth Therapeutics, known for its innovative biopharmaceutical solutions, has decided to dip its toes into the world of cryptocurrency by allocating up to $1 million to Bitcoin. With a strategic move to harness the potential of Bitcoin as a store of value and a hedge against inflation, the company aims to stay ahead in the ever-evolving financial landscape.
The decision, approved by the board of directors, signals a growing trend among businesses in the United States who are turning to Bitcoin following increased interest post Donald Trump’s reelection. This move falls in line with recent calls from US Senator Cynthia Lummis, advocating for the US Treasury Department to consider converting some of its gold reserves into Bitcoin.
Recognizing Bitcoin’s inflation-resistant qualities, Hoth Therapeutics sees adding it to their treasury as a strategic move that could solidify the cryptocurrency’s position in modern finance. CEO Robb Knie noted that factors like the approval of Bitcoin exchange-traded funds and heightened market activity influenced their decision.
“We believe its inflation-resistant characteristics may make it a reliable asset as a functional store of value,” Knie expressed in a press release.
Senator Lummis also proposed the conversion of over 8,000 tonnes of gold holdings into BTC to establish a crypto strategic reserve, aiming to keep the US government’s balance sheet neutral through the conversion process.
Meanwhile, prominent figures like Robert F. Kennedy Jr. and Michael Saylor have shown strong support for Bitcoin, with Kennedy revealing his commitment to the asset by investing a significant portion of his wealth into it.
In another development, Michael Saylor, chairman of MicroStrategy, is set to pitch Microsoft’s board of directors on investing in Bitcoin, highlighting the increasing interest and acceptance of the cryptocurrency among major players in the financial world.
As Hoth Therapeutics joins the Bitcoin investment trend, it exemplifies a bold step towards diversifying treasury assets and embracing the potential of digital currencies in a fast-paced market environment.



