Originally published on: September 17, 2024
Physical activity is a cornerstone of a healthy lifestyle, offering numerous benefits from reducing the risk of illnesses to boosting performance. It’s a valuable asset, much like time or attention, but can its value be quantified? According to a recent study commissioned by the Sweat Economy’s Move-to-Earn (M2E) project, the answer is yes.
Walking 10,000 steps a day is estimated to be worth up to $6.20 for an individual, potentially amounting to over $2,280 in a year. This groundbreaking research, conducted by academics from the University of Birmingham, sheds light on the economic benefits of physical activity.
Associate professor Mark Elliott, co-lead of the study, emphasized the importance of quantifying the financial value of physical activity. The initiative, launched by Sweat Economy, provided $60,000 in research grants to explore this concept further, aiming to create a new market around being active.
Co-founder Oleg Fomenko sees physical activity as a limited resource that could give rise to a new “movement economy,” akin to the attention economy. This new market has the potential to benefit not just individuals but also governments and employers.
Researchers from the University of Cádiz and the Caledonian University of Glasgow found that an active day could be worth $1.96 to governments, while the Hamburg-based Blockchain Research Lab discovered that employers could gain $4.38 in economic value per employee per active day.
Sweat Economy, established in 2015 and officially launched in the United States in 2023, rewards users for their physical activity in the form of the SWEAT cryptocurrency. Fomenko revealed that the platform is on the brink of profitability and plans to reinvest 50% of its profits to enhance the value of physical activity in the Sweat Economy.
With partnerships in place to bolster the platform and increase the value of the token, Sweat Economy is at the forefront of revolutionizing the way we view and reward physical activity. Start earning your way to healthier finances today!
